North Cabana Springs - a luxurious resort nestled between two clearwater springs designed to offer a reprieve from all responsibilities. This visual identity, with its vibrant color palette and graceful curves, was created to inspire tranquility through its blues, beiges, and minimalistic design. Its bright corals and warm pinks inspire excitement and encourage new beginnings - perfect for welcoming travelers into the sanctuary of the resort.
A sleek, modern font offers a welcoming aura while the gentle curves found in the font, the spring visual, and the outline of the badge offers an intriguing and smooth transition that brings the eye full circle and leads back to the cabana in its center.
Though North Cabana Springs is a nonexistent resort, it feels within reach when looking at examples of its rich, modern visual identity in action are shown in the brand style guide on the pages below.