![](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/6ec03173-886f-4251-a0b1-6e532a153f3f_rw_1920.jpg?h=2402c3eb796369a4ddb02b47a7b9ef88)
The diamond-shaped, garnet logo below was the only piece of branding for Social Spear when I joined the fast-growing organization. Inspired to continue that growth, I researched, designed, and implemented the blue wordmark logo below.
![](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/040192ae-7b7e-494a-8abb-fc7702699ea8_rw_600.jpg?h=2daf20332ddae56967e7953c52ec7af0)
Old Logo
![](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/6a299044-0ef0-463c-a99c-836ba8e6ae8a_rw_1920.jpg?h=6aabe2e06495ea28b61e9b264925ce99)
New Logo
Branding
Aside from the bright, happy color palette - the best part about this redesign was the custom font that I created.
Geometric and minimal, this personalized font keeps the brand simple and modern.
Geometric and minimal, this personalized font keeps the brand simple and modern.
![](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/b1311dab-7c25-45cf-91a5-7444c49c34f6_rw_3840.png?h=6ce4a659a56122166befd9b54039ffec)
Additional Submarks
Applications
From the primary logo came the iterations - put that on shirts, buttons, totes, and more! More about Social Spear can be found here.
![Social Spear Buttons](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/a1d19dc3-2e98-44f3-ad21-3eff0f5ae55b_rw_1920.png?h=1adfe84bb4b783a22d7b35f27e4ef625)
Social Spear Buttons
![Social Spear Tote](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/fa32c893-15ea-46e7-a787-cf737b4e04d9_rw_3840.png?h=67268ef0166535631e2e23682be05f62)
Social Spear Tote
![Shirt Options](https://cdn.myportfolio.com/510e2d2a-5256-4039-83e0-68657e7310fe/4602de70-1a26-4ddb-95a7-401b2d8cd43b_rw_1920.jpg?h=661a3662aa95bde05c887c2a676c04a7)