Partial Brand Identity Redesign.
Social Spear, an Academic Marketing Organization at Florida State University, was in need of a brand refresh to inspire students to join an up-and-coming organization aimed at educating and connecting them to otherwise hard to find opportunites.
The diamond-shaped, garnet logo below was the only piece of branding for Social Spear when I joined the fast-growing organization. Inspired to continue that growth, I researched, designed, and implemented the blue wordmark logo below.
Aside from the bright, happy color palette - the best part about this redesign was thecustom font that I created. Geometric and minimal, this personalized font keeps the brand simple and modern.