Social Spear Brand Identity

Partial Brand Identity Redesign. Social Spear, an Academic Marketing Organization at Florida State University, was in need of a brand refresh to inspire students to join an up-and-coming organization aimed at educating and connecting them to otherwise hard to find opportunites.

The diamond-shaped, garnet logo below was the only piece of branding for Social Spear when I joined the fast-growing organization. Inspired to continue that growth, I researched, designed, and implemented the blue wordmark logo below.

Old Logo

New Logo

Branding
Aside from the bright, happy color palette - the best part about this redesign was the custom font that I created.
Geometric and minimal, this personalized font keeps the brand simple and modern.

Additional Submarks

Applications
From the primary logo came the iterations - put that on shirts, buttons, totes, and more! More about Social Spear can be found here.
Social Spear Buttons
Social Spear Buttons
Social Spear Tote
Social Spear Tote
Shirt Options
Shirt Options

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